WePlayed Sports announced the closing of a $2 million seed round. This round of funding was led by Ryan Moore, founder of Accomplice, with participation from other firms, including Techstars and Correlation Ventures.

WePlayed Sports’ platform automatically converts full-length game film into short-form videos, called #moments, reducing the hours spent clipping and finding highlights.

“This raise illustrates the underserved demand for technology that expedites the creation of short-form video content in college athletics,” said Terry Denson, WePlayed’s co-founder and CEO. “Our solution merges game action, advanced technology and platform distribution for easy access to the athletes, teams and sports they follow and helps colleges and conferences produce content imperative for fan engagement.”

WePlayed Sports has partnerships with Learfield, Sidearm Sports, WMT, and the NCAA, along with schools from the SEC, ACC, Big 12, Big East, Ivy League, Sun Belt, Sunshine State, and NEWMAC conferences. This new round of funding will be used to continue scaling the business and making key hires in the areas of engineering and revenue generation.

Photo courtesy WePlayed Sports