K2 Sports Europe appointed long-time K2 employee Andreas Weiss as the new Marketing Manager for Brand Marketing K2 Sports Europe. In cooperation with the respective Marketing Coordinators of K2 Skis, K2 Snowboards, K2 Inline Skates, Madshus, Ride Snowboards and Atlas and Tubbs Snowshoes, Andreas Weiss’ main responsibilities include the coordination and organisation of all marketing activities of the various K2 brands to be able to better use the company’s brand diversity and to promote the K2 brand.

In close cooperation with Jeff Mechura, international Brand Director in the USA, and Peter Kuba, Director of Sales and Marketing of the K2 Brands in Europe, Andreas Weiss will aspire to strengthen the position of the K2 image and identity on the European market. Andreas Weiss will report to Peter Kuba.

New to the position as Marketing Coordinator of K2 Snowboarding Europe is Andreas Threimer. As of February 1, 2006, Andreas Threimer will assume all responsibilities of Andreas Weiss. Along with his long-time career in the snowboarding business Andreas Threimer has a vast experience in marketing and distribution. At his last position with Munchie Konsilium his responsibilities included the organisation of the ISPO Snow Summit and ISPO Skate Summit.