While the conventional wisdom says people shop on the Internet for price, the early results from the back-to-school (BTS) selling season finds the channel trailing only Run Specialty and Chain Specialty retailers when it comes to average selling prices for Sport Footwear.
According to weekly retail point-of-sale data compiled by SportScanInfo, average selling prices (ASPs) for Sport Footwear, which includes Athletic Footwear and Outdoor Footwear, were up in the mid-single-digits for the three-week early BTS period ended August 10. ASPs were up in the low-teens on the Internet to $81.17 per pair. Run Specialty led all channels with an average selling price of $96.15 per pair, or an increase of nearly 8 percent.
By gender, men’s and women’s Sport Footwear ASPs rose approximately 3.5 percent for the three-week period, while ASPs in the kids’ business jumped 7.5 percent for the period. Kids’ ASPs were highest in the Athletic Specialty/Sporting Goods segment and the Internet.
SportScanInfo recently went live with a greatly expanded online
reporting platform that added the broadest number of new reporting
options since the commencement of weekly reporting nearly 15 years ago.
The new options include more channel and regional reporting across all
reporting segments — Category Reports, Brand Reports and Product
Reports — as well as a new archive retrieval system that enable users
to pull data from any period over the last four years, including custom
timeframes and channel selections. For more information, go to www.SportScanInfo.com or email to SportScan@SportsOneSource.com.
SportsOneSource Group has released a new, more comprehensive Monthly
Trend Report for SSI Data Footwear subscribers and reporting retail
partners. To reserve your copy of the July trend report, please email SportScan@SportsOneSource.com with FOOTWEAR MONTHLY in the subject line.