Weatherproof, the outerwear company, will become the official
“temperature sponsor” of Giants Stadium. The logo and the temperature
will appear prior to kickoff on the Jumbotron and public address at all
home games. The arrangement follows Weatherproof's sponsorship of the
Yankee Stadium tarp.
In addition, at each Giants home game, one lucky row of fans, picked
randomly, will receive free Weatherproof jackets when temperatures go
below 32°. This parallels the company’s past success with their “
if
it’s freezing, it’s free giveaway at Thanksgiving.
“Our new promotion at Giants Stadium is another great branding
opportunity with local sports teams, that's as unique as our Yankee
Stadium tarp sponsorship. Both branding promotions are part of our
marketing strategies to reach our demographic in extraordinary ways,”
says Eliot Peyser, CEO of Weatherproof.
To accentuate the partnership, radio announcers will deliver a five
second pre-game and five second in-game mention for 16 games featuring
Weatherproof on Giants Radio Network and affiliates. Jackets will be
supplied to all commentators to complete the branding program.
