Tread & Butter announced Waypoint Outdoor as its U.S. wholesale sales and brand management partner.
Designed in Bend, OR and handcrafted in Portugal, Tread & Butter performance cork insoles are designed for running, hiking, skiing, and cycling.
Waypoint Outdoor manages sales and business development for leading outdoor brands. Its roster consists of experienced brand managers, data analysts and field reps. The agency also operates two showrooms in Seattle and Denver.
“Waypoint is like a warm blanket,” said Tread & Butter CEO Matt Hughes. “Their thoughtful approach to supporting retail partners and elevating our commitment to service and sustainability is an ideal match with Tread & Butter’s core values.”
“Waypoint is pleased to announce our partnership with Tread & Butter,” added Waypoint Footwear Brand Manager Jeff Dill. “Their brand is a perfect complement to our existing portfolio, via their strong commitment to sustainability, simplicity, ease of doing business, and consumer focus, making them one of the more promising up and coming brands in the outdoor industry.”
“The insole category manages to fly under the radar and boom at the same time,” added Hughes. “It’s not the most high profile product category, but our best retail partners are quietly crushing it.”
Photo courtesy Tread & Butter
