WaterMark announced it will exit the snowshoe category with its Yakima branded snowshoes line. This change will be effective immediately.
“WaterMark is committed to the wintersports arena,” noted Chris Dannewitz, senior director of the company's Landsports Business Group. “However, after 3 years of substantial effort, we did not meet the target business goals we had established. The passionate outdoor consumer is a core element of our growth strategy. We will pursue other means of reaching out to this special customer who loves to play in the snow. We thank the retailers who have supported us during this time.”
