Warrior Lacrosse will assume title sponsorship of both Team Canada’s men’s field lacrosse team and the 2006 Warrior World Lacrosse Championships in London, Ontario, held from July 13-22. The 2006 Warrior World Lacrosse Championships are hosted every four years and have not been held in Canada since 1986.

“Lacrosse has the unique designation of being Canada’s national sport,” said David Morrow, founder and president of Warrior. “As the leading brand in the world of lacrosse, we are proud to sponsor the 2006 World Lacrosse
Championships and showcase Warrior’s strengths to thousands of global lacrosse fans.”

As title sponsor, Warrior Lacrosse will be highlighted at all events with Warrior logo visibility on the right chest of all Team Canada game jerseys. Warrior will receive on-field and in-stadium signage as well as sideline and end line visibility. Warrior will also have logo recognition in all media collateral (TV, print, radio and web).

Through this sponsorship, Warrior will also become the official footwear and apparel sponsors of Team Canada, a team comprised of current and former, professional National Lacrosse League (NLL) and Major League Lacrosse (MLL) players. Team Canada last won the world championship in 1978 in Manchester, England. Warrior is also a founding corporate sponsor of Major League Lacrosse.

“I look forward to working with Warrior on the world’s largest lacrosse event to date,” said Tim Hobbs, chair of the 2006 Warrior World Lacrosse Championships. “This is a strong partnership which will help to make the tournament a success. Lacrosse is the fastest growing participant sport in North America, and we’re all very excited about the future of lacrosse worldwide.”

Various free activities and special events are also offered for both fans and players during the week-long lacrosse festival. The senior men’s world championships include 22 member countries including Canada, USA, Japan,
England, Australia, Germany and the Czech Republic, with an expected attendance of more than 70,000 throughout the week. The 2006 Warrior World Lacrosse Festival, held in conjunction with the tournament, is open to participants eight and older. The Festival features 100 teams playing
between July 17-21, while the World Lacrosse Festival Mall will be open with a variety of vendors from July 19-22.

“It’s a great relationship between the World field championships and Warrior Lacrosse,” said Brad Watters, managing partner of Arnoldi Watters, the strategic marketing firm helping to promote the 2006 Warrior World
Lacrosse Championships in London. “It’s a great step for Warrior between the Canadian and North American markets for lacrosse. We’re looking forward to helping Warrior Lacrosse to be a leader in making this a successful