Warnaco Appoints Friedman as Chief Digital Marketing Officer

The Warnaco Group, Inc. named Mark Friedman as Chief Digital Marketing Officer. He will be responsible for the development of a digital commerce strategy that will support the global growth of Warnaco's brands.

Friedman joins Warnaco from Redcats USA, the direct to consumer division of French based PPR where he served as Chief Marketing Officer. He was responsible for the launch of their international e-commerce platform as well as database marketing, consumer research, partnership marketing and marketing promotion.

Prior to Redcats USA, Friedman was the Chief Marketing Officer for Brooks Brothers where he transitioned the brand to a true tri-channel retailer. He began his direct marketing career at Tweeds. Previously, Friedman spent 3 years with Touche Ross, where he qualified and worked as a CPA.

Joe Gromek, President and CEO of Warnaco, commented, “We are pleased to add Mark to our team. We believe digital media represents a significant opportunity for our Company to connect directly with consumers. Mark's expertise with this medium will benefit Warnaco as we build on our existing e-commerce platforms, like CKU.com and Speedousa.com, and explore new and innovative ways of marketing our brands globally.”