Warbird Marine Holdings, the parent of Invincible Boats and Yellowfin Yachts, appointed Thomas Wieners as chief executive officer. Former CEO John Dorton has transitioned to the role of executive chairman.
Dorton said, “Thomas and I have worked together for nearly a decade across businesses. During that time, I’ve watched him bring out the best in every team he leads—getting people aligned around a shared vision and building cultures that deliver results. His experience in powersports, automotive and aviation industries brings a fresh perspective that has already transformed our manufacturing capabilities and rallied our team around higher standards. As executive chairman, I look forward to supporting his vision while focusing on strategic initiatives full time.”
Since joining Warbird as Chief Operating Officer in 2020, Wieners has “significantly improved the company’s production processes and culture, with a fundamental focus on quality,” the company said in a media release. Most notably, he developed and launched Warbird’s Center of Excellence for Composite Manufacturing. The 425,000-square-foot lamination facility in Yucatán has garnered industry accolades, expanding the company’s capabilities. Since 2022, Wieners has also led the company’s product development, sales, marketing, and innovation strategies, establishing a strong foundation for enhanced customer experiences.”
“I’m honored to step into this role at such a pivotal moment,” said Wieners. “Our focus remains on delivering exceptional quality and performance that define our brands. Looking ahead, we’re committed to product innovation and deepening connections with our passionate communities while building on our reputation for performance engineering.”
Dorton, who formed Warbird Marine Holdings in partnership with EagleTree Capital in 2019, has spent over 37 years working in the marine industry. He held leadership roles at MasterCraft Boat Holdings for 16 years and was the CEO of Hydra-Sports and HeyDay.
Dorton has also served as chairman of the NMMA’s Boat Manufacturers Division, a member of the NMMA Executive Committee and chairman of the WaterSports Industry Association. His transition to executive chairman allows him to focus on initiatives that will benefit the company’s long-term growth.
“The foundation we’ve built together gives us incredible momentum,” said Wieners. “We have exceptional brands, passionate customers, and a talented team that’s eager to push boundaries. I’m fully committed to building on this legacy as we enter our next chapter. Our focus on innovation and craftsmanship, driving unforgettable customer experiences, will only intensify. The future of Warbird Marine Holdings is bright, and we’re just getting started.”
Images courtesy Warbird Marine Holdings. Shown top left, Thomas Wieners, right, John Dorton
