Walmart de México y Centroamérica, also known as Walmex, celebrated the opening of the 2,500th store of its Bodega Aurrera brand, located on Boulevard de la Luz, in Mexicali, in Baja California. Bodega Aurrera, one of several store formats operated by Walmex, serves communities throughout Mexico.
The new store, which joins the 31 stores that Bodega Aurrera operates in the state, has over 21,000 square feet and will generate over 50 new jobs.
The self-service chain is present in over 580 cities in all states of Mexico. It has three formats: Bodega Aurrera, Mi Bodega Aurrera, and Bodega Aurrera Express, which vary according to the size of the store and its location. The chain generates employment opportunities for over 91,000 people, of whom 60 percent are women.
The brand was founded in 1958, when the Arango brothers opened Bodega Aurrera Bolívar in Mexico City. Since its founding, it has been a benchmark in the country’s self-service industry due to its low prices.
“We are proud to celebrate the opening of our 2,500th store in Mexico, a reflection of the work of all our associates, as well as our commitment to supporting the country’s economic growth,” said Tomas Durandeau, senior vice president of Bodega Aurrera. “This milestone reiterates our closeness to our customers in all the communities where we operate, helping families save money and live better.”
In addition to the growth of physical stores, Bodega Aurrera formats promote an omnichannel shopping experience through self-checkout, in-store pickup and home delivery. They also provide access to an interconnected ecosystem of customer solutions and benefits.
Image courtesy Walmart
