Health and wellness guru Jillian Michaels will release Impact by Jillian Michaels, a performance activewear collection for women, on Walmart.com this fall.
Impact, exclusively manufactured by IFG Corp., targets the fashion-forward fitness enthusiast as well as the everyday-athleisure woman with its “high fashion at accessible prices.” Selling at $18 and below and combining activewear technology with Michaels’ “unique, edgy style,” the line provides a price-conscious alternative to major performance brands.
“I wanted people to work out feeling really confident and strong,” said Michaels. “I wanted to create an athletic apparel line that not only performed well, but looked great at the right price. When you’re training, your clothes have to be working with you, not against you.”
