Waboba, the maker of beach gear such as balls and Frisbees, appointed Dale Marx as the new president of its USA division.
With his strong background in organizational development, management,
and sales, Marx was chosen to lead Waboba's continued brand and market
expansion. “We saw Dale Marx as a leader who has had impressive success
in sporting goods, fitness, manufacturing and sales. We believe he can
continue Waboba's growth, further expanding our international
footprint,” says Jan von Heland, Chairman and founder of the Swedish
company.
Waboba began with its innovative Water Bouncing Ball technology and broadened the line with land-based games, extending the brand and its tag line, “Innovation is our game.”
Marx's professional experience ranges from building one of the largest sporting goods manufacturer's rep firms, to extensive involvement in private label manufacturing. This background aligns with Waboba's strategies for corporate international sales and marketing of the brand as a diverse toy, game, sports and fitness line.
“I see Waboba as an ideal opportunity to utilize all my professional skills and experience,” says Marx, “The US market is huge and we're selling fun…mixed with exercise and entertainment for customers of all ages. It's an impressive line and I'm pleased to work with such an innovative company to continue the success story.”
