Vuori opened a flagship store on London’s Regent Street, marking its second location in London and its first flagship internationally.
The Southern California activewear brand opened its first London stores in Covent Garden in 2022.
The two-level store on Regent Street totals nearly 4,000 square feet. The ground floor is dedicated to Vuori’s men’s collections while the second floor is focused on its women’s collections.
The store features materials in earthy tones, such as rock, soft quartz, concrete, washed oak and natural marble, as well as a faux skylight above a glass atrium full of live plants to simulate the effects of the California sun. It will also host regular programming of events such as run clubs, fitness classes and “investment in happiness” days.
“Vuori is all about connection and community, and our approach to retail locations is intrinsic to its success,” said Joe Kudla, founder and CEO, Vuori, in a statement. “We couldn’t be more excited to come to Regent Street and take our place on one of London’s most desirable and iconic shopping destinations. The experience we offer in our Vuori stores is not only authentic to who we are but it’s a key differentiator from our competitors, and we look forward to deepening our relationship with the local community here.”
“We’re only scratching the surface of Vuori’s potential in Europe,” said Andy Lawrence, VP of international at Vuori. “By strategically planting seeds in key markets, we’re creating deep, meaningful connections with our customers through a seamless omni-channel experience. This approach is laying the groundwork for sustained growth and long-term success.”
The store on London’s Regent Street represents the latest step in the California activewear brand’s expansion, after adding 20 new locations in the U.S. this year alone. It has nearly 70 stores across the U.S. Vuori first launched its international expansion in 2022, making its products available through branded e-commerce shops in Asia, the Middle East and Mexico. In 2024, international opening included two stores in China as well as one in Seoul, South Korea.
The Regent Street location will be Vuori’s third flagship, along with its original Encinitas, CA location near its headquarters and a flagship in Manhattan’s SoHo district.
Image courtesy Vuori
