Vuori has hired a chief operating officer, general counsel/corporate secretary, chief people officer and chief information officer, each with big brand experience with Yeti, Vans, Starbucks and Beachbody, respectively. All will report to Joe Kudla, founder and CEO.

Hugh Garrity was hired as the chief operating officer responsible for building pillars of sustainable scale across systems, tools and personnel and evolving the brand’s sourcing, fulfillment and logistics footprint. Garrity comes to the role from Yeti, where he was head of global operations.

Libby Stockstill was hired as general counsel/corporate secretary to establish Vuori’s legal department. Previously, Stockstill was the VP and global general counsel at Vans and served as a senior member of VF Corp. Before Vans, Stockstill was general counsel, North America, of Billabong and its portfolio of brands. Before that, she practiced corporate law at Latham & Watkins LLP.

Jen Frisch was hired as chief people officer leading hiring initiatives to meet the company’s growth plan across both headquarters and retail stores and defining the brand’s people strategy, values and culture. Before Vuori, Frisch was SVP, partner resources for Starbucks, providing HR leadership across its North American retail organization, including company-operated and licensed stores.

Bryan Muehlberger joins Vuori as chief information officer overseeing digital and information technology, digital omnichannel commerce, including VuoriClothing.com and Retail Store Technology, and implementing new technologies. Muehlberger previously was the CIO of The Beachbody Company and the CIO of Redbull. Muehlberger sits on the advisory board for Bloomfilter. app, and is a founding board member of SustainableIT.org.

“We are excited to announce the hire of these executives as we continue to expand the Vuori brand and support our global growth,” said Joe Kudla, founder and CEO of Vuori. “Libby, Hugh, Jen and Bryan will be an integral part of our senior leadership team going forward. These executives have impressive backgrounds combined with a unique passion for what they do that will contribute greatly to Vuori’s vision for the future.

“We are excited to announce the hire of these executives as we continue to expand the Vuori brand and support our global growth,” said Kudla. “Libby, Hugh, Jen and Bryan will be an integral part of our senior leadership team going forward. These executives have impressive backgrounds combined with a unique passion for what they do that will contribute greatly to Vuori’s vision for the future.