Vuori announced an acceleration of its global expansion in Asia with the opening of its first stores in Seoul, Korea, this September under a franchise partnership, followed by another in Beijing, China in October.
The California activewear brand has also expanded its digital reach with its e-commerce platform now live in 11 additional countries, including Sweden, Norway, Denmark, Finland, Switzerland, Spain, Italy, Belgium, Austria, Portugal, and Japan, according to a media release.
The expansion follows the opening of flagship stores in London in October 2024 and Shanghai in May 2024, as well as a strong start for its wholesale business in Japan and Europe.
Andy Lawrence, Vuori’s senior vice president of international, said, “Vuori’s international growth has been patient, long-term focused, and designed to build brand equity across all key channels where our customer shops. We’re not chasing quick wins, we’re cultivating meaningful communities in high-potential markets. With our new stores in Beijing and Seoul, we’re deepening our presence in key markets in Asia, while our digital expansion into key European and Asian countries allows us to test, learn, and scale in a way that’s responsive and efficient.”
By the end of 2025, Vuori will have surpassed its 100-store milestone globally, including a total of 15 store locations outside of the U.S.
Lawrence added, “To date, we view international as something like a slingshot: pulled back to build strength before we accelerate and launch forward. The foundational work we’re doing now is setting us up for quicker, sustainable acceleration in the years to come.”
Image courtesy Vuori
