VSSL Gear, a Canadian brand specializing in compact outdoor coffee equipment, announced several strategic initiatives ahead of the holiday season, building momentum into 2025.
VSSL has partnered with Gerten Outdoors and Lost Creek Group to expand its reach as its new sales representation, strengthening its mission to “bring quality coffee experiences to outdoor enthusiasts.” The company noted in a media release that these partnerships will support its 2025 sell-in and broaden its market impact.”
In tandem with the sales expansion, VSSL’s Nomadic Coffee Lab (a mobile coffee experience), which has traveled across the Rocky Mountains and Pacific Northwest, will continue to offer hands-on product demos, in-store pop-ups and training to bolster brand engagement and empower retail partners.
“VSSL is redefining the outdoor coffee experience through uncompromising quality and innovation,” said David Marsala, president of VSSL. “Our partnerships and upcoming retail activations reflect our commitment to delivering top-tier products that elevate every adventure.”
Rounding out the year, VSSL will launch a holiday pop-up shop at District 1881 in Chilliwack, BC. The shop will showcase the brand’s full range of products.
Image courtesy VSSL Gear
