Vortex Optics acquired GeoBallistics, a Dallas, TX-based business providing ballistic mobile application software.
GeoBallistics products will be added to the Vortex portfolio “to continue to enhance and simplify hunting and shooting while providing critical information quickly and accurately.”
“We’re always looking for new ways to help Vortex nation enjoy unforgettable experiences in the field,” said Joe Hamilton, Vortex CEO. “Acquiring GeoBallistics allows us to offer both consistencies in our product line and make long-range ballistics simpler and more accessible for everyone.”
For shooters who use the GeoBallistics suite, the software and app experience will not change; however, Vortex will provide customer service and support.
