Volumental, the fit technology company based in Stockholm, appointed current CMO and seasoned footwear industry veteran Brent Hollowell as general manager for its North American operations to accelerate growth in the region.

“The establishment of a North American presence is driven by escalating demand for Volumental’s unique omnichannel fit solutions from top global footwear retailers and brands,” noted Alper Aydemir, Volumental’s CEO. “Brent’s extensive experience, including senior leadership roles at Foot Locker, Adidas, and Fleet Feet, and his deep understanding of our product value, positions us to effectively serve this critical region.”

The North American expansion closely follows Volumental’s recent entry into China, targeting the burgeoning APAC market. Aydemir emphasized, “Given the U.S.’s status as our largest market and our continuous expansion of mission-critical technology products and services, establishing a local presence is ideal for supporting our upcoming pilots and rollouts.”

Volumental’s technology provides comprehensive foot scans and in-store recommendations, streamlining in-store and online shopping. The company’s data reported that “40 percent of shoes deviate from footwear brands’ own size charts, often resulting in costly returns.”

Hollowell added, “As a Volumental customer for three years and now a member of the team for almost as long, I’ve witnessed the consistently impressive impact of our solutions for footwear retailers. Rarely does a customer experience enhancer also deliver such a compelling return on investment.”

Volumental’s customers include New Balance, Fleet Feet, Red Wing Shoes, Bauer, The Athlete’s Foot, Stride Rite, and Canada Goose.

Photo courtesy Volumental/The Athlete’s Foot