Volumental, the fit technology company based in Stockholm, announced the appointment of Brent Hollowell, formerly at Fleet Feet, as a chief marketing officer.
In the newly created role, Hollowell is responsible for positioning Volumental’s fit-based personalization platform.
Hollowell brings over 25 years of footwear marketing experience to the Volumental team in Stockholm, including key roles as the former chief marketing officer for Fleet Feet where he managed the brand’s vendor partner program and leadership positions within Adidas and Foot Locker. He is reporting directly to Co-founder and CEO, Alper Aydemir.
“I’ve had the pleasure of working with Brent for a number of years as our customer at Fleet Feet. I’ve always been impressed by his ability to help us articulate the vision and tangible attributes of our solutions and bring the technology alive for the shopper. Now as Brent joins the Volumental team at this critical time in our history, I am beyond thrilled to know that he will be bringing his years of retail and marketing expertise to our business,” said Volumental’s Aydemir. “Brent will be integral in shaping our story as we are building out our full suite of products across in-store, digital and mobile solutions for everyone from the end-customers and retailers, to the footwear brands and their development teams, so everyone can find their perfect fit.”
With more than 2000 scanners in use in retail stores in over 40 countries, Volumental has recorded foot measurements from over 10 million retail customers. In less than five seconds, 3D scanners, powered by AI and machine learning, match individual scans to purchase data from millions of feet to offer customers personalized footwear recommendations. Customers include New Balance, Bauer, ECCO, The Athlete’s Foot, and XXL.
“From time spent on the retail and brand side, I’ve seen the immediate and potential value this technology brings to the footwear industry. Once we began working with Volumental, we experienced groundbreaking shifts to the value propositions we could offer to our customers, both in-store and online,” added Hollowell. “I’m excited to jump in feet first. This is a company composed of some of the most brilliant minds I’ve ever worked with and I truly believe the technologies being developed here will reinvent the way the world shops for shoes.”
Photo courtesy Volumental
