Nora Stowell has joined Völkl to head up its newly created performance ski apparel division. Stowell, who will be based out of Völkl’s New Hampshire headquarters, returns to the ski business following a three year stint within the apparel division at New Balance.

Prior to that, Stowell was the Sales & Marketing Director for Boulder Gear Ski Apparel in Colorado. Stowell is a graduate of Dartmouth College where she captained the ski team in the mid nineties.

“I am thrilled to have this opportunity to launch an apparel line for Völkl in the US”, said Stowell. The foundation has been laid with 3 years of design/development in Europe. The strength of the brand in the US marketplace is unprecedented. The timing for this endeavor is perfect.”

“We decided to only bring in collections from Europe that make the most sense for the Völkl brand in the US”, explains Stowell. “The line is tight, offering a mid to high end style that is technical ski with a twist. One of the best attributes of Völkl apparel is that it is not a billboard line. The styling is clean and classy.”