Volcom, Inc. reached a definitive agreement to acquire the retail operations of Laguna Surf & Sport, a retail partner in Southern California that operates two stores serving the Laguna Beach and Aliso Viejo communities. The stores will continue to operate under the same name and employees. Terms of the transaction were not disclosed.
“Laguna Surf & Sport has been a landmark on the Southern California surf and skate scene for many years and this acquisition further demonstrates our dedication to core retail and its importance to Volcom,” said Richard Woolcott, chairman and chief executive officer of Volcom. “Its great to now be more strongly aligned with one of our longest standing accounts and we look forward to working together even more closely in the years to come.”
“This agreement truly represents a relationship that has come full circle,” said Eric John, owner of Laguna Surf & Sport. “I have watched Volcom grow from a small operation to a leading global board sports brand and Im excited to be more closely involved with the company. I am confident our new partnership will continue to enhance the retail experience of Laguna Surf & Sport.”