London-based barefoot shoe company Vivobarefoot launched its new shoe collection in partnership with Betabrand, a San Francisco-based crowdfunding clothing platform for independent designers and major brands. The collection launched this week with the release of the City Sock, a breathable stretchy mesh sneaker.
The City Sock is the first of several shoes to be released in the collection, with additional shoes to be released in the forthcoming weeks. These will include the City Proof and Yoga Flat.
“We are excited and honoured to have partnered up with our pals at Betabrand,” said Asher Clark, Vivobarefoot co-founder. “Because there is no point in having a pair of stretchy, walk-to-work disco yoga pants if you don’t have the shoes to match. Conceived in London, designed for toe freedom and flavoured in the Californian sunshine, these are foot-shaped shoes that let your feet be feet … again!”
“Vivobarefoot is an incredible brand and it’s been amazing to connect our customers with their design team,” said Chris Lindland, founder and CEO of Betabrand. “They’ve welcomed fans into their creative process, thereby creating some of our most popular projects yet. Thousands of people have voted and provided feedback so thousands more can purchase crowd-designed footwear.”
Photo courtesy Vivobarefoot
