Vivobarefoot announced its alignment with the National Shoe Retailer Association (NSRA) and the United Shoe Retailer Association (USRA), expanding the brand’s retail exposure in an important channel of distribution.
As leading non-profit organizations dedicated to serving independent shoe logoretailers nationwide, the NSRA and USRA offer a wide variety of services, including but not limited to, exceptional educational programs, vital cost-saving services, informational resources, and powerful networking opportunities to help members stay at the top of their game in the ever-changing world of small business.
Under the direction of brand manager, Robert Mangione and his 25+ years of professional experience within the footwear industry, Vivobarefoot will participate in all NSRA and USRA events throughout the calendar year.
“It’s an important step for Vivobarefoot to align with two of the most well respected organizations in the industry that speak to independent retailers,” says Mangione. “The Vivobarefoot position on the importance of natural movement will be supported and shared through the NSRA and the USRA and into independent retailers across the country.”
Vivobarefoot said it launched the first barefoot shoe in 2003 with a patented, ultra-thin, puncture-resistant sole offering maximum proprioception with protection. Vivobarefoot features a collection of multi-terrain barefoot performance shoes and the largest minimalist lifestyle shoe range on the market.
