Vivobarefoot, announced the recent hire of Robert Mangione as U.S. brand manager, reporting directly to Stephen Libonati, president of Ralph Libonati Footwear and Vivobarefoot U.S. distributor.

Mangione brings 25 years of experience in sales, marketing, product development, and brand management within the footwear and outdoor industries. Prior to joining Vivobarefoot, Mangione held management, marketing, and sales leadership positions at Converse, Tommy Hilfiger Athletic, Sperry, Nautica, Diesel, and Birki.

“Robert brings a fresh perspective to our brand initiatives,” stated Libonati. “He has the right blend of branding, business development, and sales that are ideal for extending Vivobarefoot’s reach in the U.S. marketplace.”

In his newly created position, Mangione is responsible for implementing effective marketing programs, strengthening brand identity, and overseeing all aspect of sales.

Vivobarefoot, based in the U.K., launched the first barefoot shoe in 2003 with a patented, ultra-thin, puncture-resistant sole offering maximum proprioception with protection. Vivobarefoot features a collection of multi-terrain barefoot performance shoes and the largest minimalist lifestyle shoe range on the market.