Vista Outdoor, Inc. announced its new name and identity that will be effective following the planned spinoff of Vista Outdoor’s Outdoor Products business.

Post-spin, Vista Outdoor will be rebranded as The Kinetic Group, a name “that surfaced among employees during the naming process and represents the energy behind the company and its leading ammunition brands,” Vista said in a statement.

The Kinetic Group will trade on the New York Stock Exchange under the stock ticker “HUNT.” The brand will feature the original logo artwork of a North American ram. 

Sporting Products leaders unveiled The Kinetic Group’s branding to employees during an employee town hall on August 10 at the CCI-Speer ammunition factory in Lewiston, ID.

“The performance of our products is so often measured in energy on target. Kinetic energy is the force behind our world-class brands and exhibits the spirit of the 4,500 American workers who represent our company,” said Jason Vanderbrink, Sporting Products President and CEO. “The process of developing a new company name and identity has been exciting and inspiring. We’re all proud of the brands we represent and the products we make in our four American factories. Harnessing the enthusiasm of our employees throughout this process was pivotal to coming up with the best name and logo as we move closer to becoming a standalone company.”

After carefully reviewing hundreds of name options and logo iterations, Vista Outdoor said it is “one step closer to completing the strategic separation of its Sporting Products and Outdoor Products segments.”

The Sporting Products segment includes CCI, Federal, HEVI-Shot, Remington, and Speer. The Outdoor Products segment includes Bell, Bushnell, Bushnell Golf, CamelBak, Camp Chef, Foresight Sports, Fox Racing, Giro, QuietKat, Simms Fishing, and Stone Glacier.

“The Kinetic Group will be our name moving forward after the separation and be used for corporate identity to bring employees and stakeholders together with a common purpose and strategic approach,” Vanderbrink said. “To hunters and shooters, their favorite brand of ammunition will take center stage as it always has—they’ll look for CCI, Federal, HEVI-Shot, Remington and Speer on the shelf, at events and online.”

The rebranding of Sporting Products is one of several milestones for Vista Outdoor as the company plans to separate its Sporting Products and Outdoor Products segments. In the Sporting Products segment, Vanderbrink was named CEO in April to accompany his title as President. In July, he was appointed to the Vista Outdoor board of directors and he will be a director on The Kinetic Group’s board of directors post-spin. Joining Vanderbrink on The Kinetic Group’s leadership team are Andy Keegan, CFO and Jeff Ehrich, general counsel and corporate secretary.

In the Outdoor Products segment, Eric Nyman will begin as CEO of the on August 21, and be CEO of the Outdoor Products company post-spin. Nyman and a dedicated management team will lead the new Outdoor Products company he will hire. Vista Outdoor will announce the name of the new Outdoor Products company in the coming weeks, followed by the unveiling of the company’s branding at Investor Day in October in New York City.

Gary McArthur will continue as interim CEO of Vista Outdoor until the completion of the spinoff. McArthur will focus on completing the separation of Vista Outdoor’s Sporting Products and Outdoor Products segments in the calendar year 2023, in addition to overseeing Vista Outdoor’s corporate, administrative and financial reporting functions, risk management, stockholder engagement, and ensuring strategy cohesion and coordination across both segments. McArthur will continue serving on the board of directors of Vista Outdoor until the separation and will become the chair of the Outdoor Products company’s board of directors post-spin.

“Sporting Products’ selection of The Kinetic Group as its new name has given Vista Outdoor a surge of energy as we prepare to separate into two independent, publicly traded companies,” McArthur said. “The dedicated, talented and hard-working employees of our Sporting Products segment have delivered a brand name and identity that will be the envy of the industry, much like the products they make at our factories around the United States.”

Separation Update
On May 5, 2022, Vista Outdoor announced it planned to separate its Outdoor Products and Sporting Products segments into two independent, publicly traded companies. The company expects to create these companies through a tax-free spinoff of its Outdoor Products segment to Vista Outdoor shareholders.

The company reported it is on track to execute the separation in calendar 2023. The Form 10 was confidentially submitted to the Securities and Exchange Commission (SEC).

Watch Vista Outdoor’s rebranding video here. 

Photo courtesy Vista Outdoor/Facebook