The virtual PGA Merchandise Show, to be held from January 26 to 29, announced that speakers at its event will include Phil Mickelson, 2021 Ryder Cup Captains Steve Stricker and Padraig Harrington, PGA Champion Collin Morikawa, and CBS Sports’ Jim Nantz.

Complimentary Industry Presentation highlights include:

  • Fireside chat with Ryder Cup Captains Steve Stricker and Padraig Harrington
  • PGA Championship preview with CBS Sports’ Jim Nantz and defending champion Collin Morikawa
  • Conversation on golf fitness and personal wellbeing with TPI’s Dave Phillips and Phil Mickelson
  • PGA of America collaboration sessions with the PGA Tour, LPGA and NGCOA
  • PGA professional workshops and PGA town hall
  • Daily TPI fitness breaks and presentations
  • Industry presentations on Back2Golf, Recruiting Diverse Talent, Inspiring Girls to Play Golf, PGA Frisco Update, and keynotes on the Future of Golf with the PGA of America and NGCOA and Performance & Fitness with Egoscue’s Brian Bradley
  • AGM Platinum Awards, ING Media Awards, ING Industry Honors, and PGA of Canada Awards
  • Exhibitor merchandise, product launches and service presentations
  • Virtual fashion show

PGA Show Education Conference highlights include:

  • So You Want to Own a Golf Course? presented in partnership with NGCOA’s Golf Business Conference
  • How to Educate Parents to Better Support Young Golfers, presented by Tom Morton, PGA
  • How Much Inventory Do You Really Need? presented by Tracy Moffat, AGM President
  • Speed Control in Putting, presented by Joe Hallett, PGA
  • The Body/Swing Connection, presented by Dave Phillips, PGA, Co-founder TPI
  • Understanding the Business of Private 501(7) Tax Exempt Clubs, presented by Mitchell Stump, CPA, Author
  • Teaching and Reaching the Recreational Golfer, presented by Sandy LaBauve, PGA/LPGA and Marvol Barnard, PGA/LPGA

PGA show week begins with a Product Preview & Launch Day on  January 26. Early exhibitors planning product previews and launch events include Callaway Golf, Titleist, FootJoy, Cobra Puma Golf, Bridgestone Golf, E-Z-GO, BioWave Corporation, Focus Golf, Prestwick Golf Group, Range Servant America, and TrackMan, to name a few.

Beginning January 27 through 29, a streamlined schedule of industry presentations and educational sessions will be offered. Callaway Golf, FootJoy and Titleist are Platinum Sponsors. Cobra Puma Golf is a Gold Sponsor of the Virtual Experience and Marketplace.

While access to the virtual marketplace and industry presentations are free, the full PGA Show Education Conference of more than 30 live and on-demand virtual sessions are available to PGA and LPGA Professionals, and all other industry professionals for a fee. Attendees will have access to the virtual event detailed schedule in mid-January when they can begin to request exhibitor meetings and add sessions and events to build show calendars.

The NGCOA’s Golf Business Conference continues its strategic alliance with the PGA Merchandise Show and will be delivered on the PGA Show virtual platform, January 25-27, 2021. The NGCOA and PGA of America will present a complimentary keynote presentation on January 27 on the Future of Golf. Registration for the virtual GBC21 is available online when registering for the PGA Show at PGAShow.com.

The PGA Merchandise Show, organized by Reed Exhibitions in partnership with the PGA of America, is the largest annual global summit for the business of golf. More details will be available here.