Vineyard Vines on Monday announced a partnership with America’s newest lacrosse organization Premier Lacrosse League (PLL).
Celebrating the league’s inaugural season, Vineyard Vines will serve as The Official Style of the Premier Lacrosse League with exclusive product available for purchase during the current 2019 season and 2020 season.
The collection will consist of exclusively designed PLL t-shirts and shep shirts for men, women and kids and is available exclusively onsite at PLL games and on premierlacrosseleague.com. In addition, Vineyard Vines will activate with the Premier Lacrosse League in each of the 13 major-market cities with branded signage, on-field half-time entertainment for fans, T-shirt giveaways and more.
“We are excited to be partnering with the Premier Lacrosse League as long time fans of lacrosse, the oldest and fastest growing team sport in North America,” said Ian Murray, Vineyard Vines CEO & co-founder.
“As brothers and entrepreneurs ourselves, Ian and I are honored to support Paul Rabil and his brother, Mike, who are bringing an exceptional league to lacrosse players and fans everywhere,” said Shep Murray, Vineyard Vines CEO & co-founder.
“We’re thrilled to have vineyard vines join our expanding list of partners, where they’ll be making their first splash into professional lacrosse at our inaugural PLL All-Star Game,” says PLL Co-founder and CSO Paul Rabil. “Mike and I drew a lot of inspiration from Ian and Shep — two brothers starting a company within their local community, then growing it into a worldwide phenomenon. We’re excited to collaborate with vineyard vines using innovative activations and displays throughout the PLL season and beyond.”