Vineyard Vines, best known for its whimsical neckties and smiling pink whale logo, has entered into a licensing arrangement with the National Hockey League
(NHL) to design and distribute a line of men's and women’s accessories
that include ties, tote bags, and belts.

Brothers Shep and Ian Murray, CEOs and co-Founders of vineyard vines, announced today that their company

“We've had an incredible response from our existing team products and
are thrilled about our new licensing arrangement with the NHL,” said
Lindsey Worster, Vice President of Brand Communications. “This launch
came at the perfect time with hockey in full swing and the holiday gift
giving season upon us. Now our customers and NHL fans can bring their
team spirit with them wherever they go.”

“The NHL is proud to be associated with a brand that is renowned for its product excellence,” said Jim Haskins, NHL Group VP of Consumer Products. “The NHL vineyard vines tie collection will present expertly crafted workmanship in neckwear with a fun fashion approach that our fans are going to love.”

Product from all 30 NHL teams plus former teams from NHL’s Vintage Hockey nostalgia collection including the New York Americans and Hartford Whalers will be sold on, at vineyard vines retail stores, the NHL Powered by Rebook flagship store in New York City and on, the official online store of the NHL operated by e-commerce provider Fanatics.

In addition to signature neckwear, Vineyard Vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog, online at and currently at nineteen free-standing stores in Boston, MA; Charlotte, NC; Edgartown, MA; Greenwich, CT; Hingham, MA; Mashpee, MA; McLean, VA; Memphis, TN; Nantucket, MA; Nashville, TN; Newport Beach, CA; Oak Bluffs, MA; Palm Beach Gardens, FL; Plano, TX; Short Hills, NJ; Southampton, NY; The Ocean Reef Club in Key Largo, FL; Washington, DC; and Westport, CT.