Vineyard Vines, best known for the company’s whimsical neckties and smiling pink whale logoed golf apparel, is celebrating the company’s 20th anniversary this July with a limited-edition collection and special in-store events.
The limited-edition Heritage Original Patchwork Collection is designed with select, vintage prints created during the brand’s first years for products such as neckties and boxers. From Bluefish and Martha’s Vineyard Signs to Lighthouses and Palm Trees, each pattern represents a part of the Vineyard Vines story.
Vineyard Vines will also host a series of in-store activations over the course of the summer season. They invite customers to join in on the fun with special promotions, including exclusive 20th Anniversary stickers, as well as limited-time gifts with purchase and product giveaways.
“We took a leap of faith 20 years ago when we started selling our ties on Martha’s Vineyard and strived to create a lifestyle brand that reflected the things that we love and the life that we wanted to live,” said Shep Murray, Vineyard Vines CEO and co-founder. “Two decades in, with the help of our amazing family and friends, we’ve built a brand that we are humbled and very proud of and continues to make “Every Day Should Feel This Good”–for both us and our customers. While some things have changed, we’re still the same at our core and are having a ton of fun while sharing the gift of the Good Life with everyone we can.”
“We started off as tie guys, and 20 years later we continue to grow with the intrinsic goal to always be better,” said Ian Murray, Vineyard Vines CEO and co-founder. “Thanks to our team who has helped push our brand forward and get us to this milestone. It has been quite the ride, from selling product from the back of our Jeeps to growing across the country, creating the Vineyard Vines golf team and becoming the Official Style of the Kentucky Derby and the Boston Red Sox, and we’re just getting started!”
