Vie Activewear, a performance-driven, fashion-forward brand, enlisted the support of local boutique communications firm White Cloud Communication for public relations support – effective immediately.
“I started Vie Active with the vision of enabling and empowering women to realize the benefits of an active life without having to make a choice between being stylish or being fit,” said Founder Noa Ries. “As our brand continues to grow among the new generation of modern women, who feel like they need to do it all, we have hired White Cloud Communication to help further spread our brand message surrounding the understanding and importance of an active lifestyle to produce more productive, focused, happier and confident women.”
Vie also shared that it relocated operations from Venice, CA to Sun Valley, ID.
With strong ties to the trend-setting West coast culture of Southern California, Ries recently relocated the global business to Sun Valley, ID, where the brand aligns with the healthy and active lifestyles embraced by the mountain community. White Cloud Communication is also based in Sun Valley.
Designed by women, for women, Vie Active uses high quality, performance fabrics with stylish designs to craft activewear. All Vie Active’s lines are tested by fitness professionals and ambassadors around the world.
Photo courtesy Vie Activewear
