Vida Shoes International, a licensee of fashion footwear brands, said it made the difficult decision to streamline teams throughout its operation with layoffs and temporary salary reductions. The announcement comes on the heels of COVID-19 as companies across industries are facing cost-cutting measures.
Solomon Dabah, Vida president, said, “Understanding the reality that we are faced with, it became necessary to evaluate the ‘right-size’ of the company that puts us in the best position for success during this time and into the future.”
Despite the challenges, Vida Shoes said it is “extremely well-positioned to move forward, both as a world-class organization and successful footwear company.” The restructuring plan outlines an intensified focus on digital and e-commerce strategy as the company continues to expand its reach across different touchpoints and markets. Vida also continues to emphasize a relationship-based business model to better inform the customer within the Vida brand portfolio.
Vida Shoes International, based in New York makes footwear for women, men and children. In addition to marketing products under its own brands including Jambu, JBU, J Sport, M.A.P. and Andre Assous, Vida is a licensee of various brands including BCBGeneration, BCBGMAXAZRIA, BCBG GIRLS, Stride Rite, Carter’s, OshKosh B’Gosh, Kensie, XOXO, UNIONBAY and Esprit.
Photo courtesy Vida