Victorinox North America has named Barbara Jackson to director of watches, Victorinox Swiss Army, Inc.

She will report to the president of Victorinox North America, Ulrich Wohn, and be responsible for the growth of its North America Watch division.

Jackson comes to Victorinox with over twenty years of senior leadership experience in the premium watch and jewelry industry. With a strong track record of building teams, profitability and growth, Jackson has held senior sales and marketing roles at John Hardy and Tag Heuer watch and jewelry.

“It’s a great pleasure to welcome Barbara to our North American Leadership team,” said Wohn. “As we continue to grow our watch division, we wanted a proven leader from the industry to ensure our valued partners a profitable and mutually beneficial relationship with Victorinox.  I am confident that we have found that type of executive in Barbara.”

“I am grateful for this opportunity and privileged to join one of the world’s most recognized and iconic companies. I am especially excited to be part of such an exceptional team,” said Jackson.