Victorinox Swiss Army (VSA) has promoted Mike Smith to VP of sales, corporate markets. A Victorinox veteran, Smith joined the company in 1994 and has held roles in procurement, supply chain and product management.

 
His previous title was director of supply chain at Victorinox. Working hand-in-hand with Victorinox VPs and the sales and marketing teams over the last 15 years, Smith has gained extensive, unrivaled experience in promotional planning, sales initiatives, assortment planning, program development, marketing support, retailer communications and product development.
“I am thrilled to accept the position of vice president of sales of the corporate markets division,” said Smith. “Iâ€ve been with Victorinox Swiss Army for almost two decades now, and the brand continues to make innovative, enduring products that I am both proud and excited to promote and share with our customers.”
From a product standpoint, Smith knows Victorinox Swiss Army products like the back of his Swiss Army Knife-wielding hand. During his tenure at the company, he has been responsible for pricing our product, sourcing product, leading sales presentations and regularly communicating with Victorinox Swiss Armyâ€s headquarters in Ibach, Switzerland. And prior to joining the company, Smith worked to source a variety of products for incentive product industries.
“Mike is a true brand ambassador and expert,” said Victorinox Swiss Army President, Rick Taggart. “His dedication to Victorinox Swiss Army, love of the brand and extensive product and company knowledge equip him perfectly for his new role in leading the Corporate Markets division.”