The pan-European private equity firm Oakley Capital announced it is investing in Vice Sporting Goods GmbH, the digitally native golf brand doing business as Vice Golf.
Terms were not disclosed.
Founded in 2012 in Munich by Ingo Düllmann and Rainer Stöckl, Vice Golf announced it had a growth rate of more than 40 percent top-line CAGR between FY18 and FY21 at a 20 percent EBITDA margin.
The company sells golf balls through its direct-to-consumer (DTC) business model and social media marketing and claims to be the largest digital-first player in the global golf ball market.
Vice Golf also sells golf accessories and recently entered the apparel category via collaborations with brands including Adidas and Beastin.
