Vibram announced plans to launch a new Vibram Boston Consumer Experience Center located in Boston on Commonwealth Avenue.
The upcoming opening comes as Vibram just introduced a new sole technology, the Vibram Wrap & Go Sole, for its partners.
“With the introduction of the new Vibram Boston Consumer Experience Center, the ability to create living retail comes to life,” Fabrizio Gamberini states. “The new location will feature spaces and experiences that are both personal and responsive. All the way through, consumers will be able to enjoy the Brand in a customizable and effortless format. This space will be able to connect with Boston through people, promoting a dialog that’s in sync with the Vibram customer.”
The Vibram Wrap & Go Sole concept combines the performance of lightness and grip of the Vibram Furoshiki with a new “wraparound” construction. Leveraging on Pitti Immagine Uomo, and presented at the Snow Show in Denver, Vibram has produced a limited edition collection of “Powered by Vibram Wrap & Go Sole” shoes.
This limited collection will soon be on sale, available only at the upcoming Vibram Consumer Experience Center located in Boston at 840 Commonwealth Avenue. This new Vibram location is situated in the center of Commonwealth Avenue, in the Boston University area. A majority of the BU student body, which consists of approximately 33,000 enrolled undergraduate and graduate students, resides alongside the area creating a particular neighborhood identity.
