Vibram on Thursday announced that the Vibram Sole Factor Mobile Lab will be resoling shoes on the tradeshow floor during the Outdoor Retailer Winter Market in Denver, CO, November 8-11.
“We are excited to bring Vibram’s Sole Factor and team of cobblers inside the Denver Convention Center for the first time,” says Allon Cohne, CMO at Vibram Corp. “Anyone at the show can customize their shoes and experience Vibram’s latest innovations in rubber compound and sole technology, sometimes before a sole is available anywhere else.”
Vibram’s new technology, Litebase, debuts with several partner brands in Spring 2019, and will be available as a resole option during the November show. Litebase is designed for ultralight performance and serves to cut the sole weight by up to 30 percent while maintaining exceptional grip and durability.
The technology will be offered in conjunction with Vibram Megagrip at the show. Brands like Scarpa, Vasque and Dynafit have adopted Vibram Litebase technology with Megagrip for hiking, trail running, and vertical running. Altra will also debut a trail running shoe featuring Vibram Litebase with Megagrip at the November show.
The Sole Factor Tour continues to raise money for the Conservation Alliance at Outdoor Retailer, with a suggested donation of $25 per pair.
When thinking about shoes to bring, rubber-soled shoes are ideal for a Vibram resole so long as the upper is in decent condition. Gino Conti, Vibram’s master cobbler, explains: “If the tread is totally worn down, or it’s never been quite as grippy on wet surfaces as you’d like, we can upgrade those shoes to perform like new—or better.”
