Vibram returns as gold sponsor to
the annual GoPro Mountain Games June 4-7, in Vail, CO. New for
this year, Vibram will launch its Sole Factor resoling customization
program. Additionally, Vibram will be the title sponsor of two new
competitions part of the Vibram Disc Golf Experience as well as hosting a
Vibram FiveFingers promotion for those who donate to the non-profit
organization Girls on the Run throughout the weekend.

“Vibram is
excited to debut the Sole Factor program at the GoPro Mountain Games as
it draws some of the world’s best outdoor athletes, people who depend on
Vibram soles for the best performance,” comments Allon Cohne, chief
marketing officer for Vibram. “OurSole Factor program creates an
entirely new experience for consumers, where footwear, sustainability,
creativity and performance all combine in one place. We look forward to
feedback from the community.”

In an effort to showcase its new
line of premium golf discs, Vibram will sponsor two new competitions at
the GoPro Mountain Games’ Vibram Disc Golf Experience. The Disc Golf
Skills competition will feature three qualifying rounds focused on
putting and accuracy on Saturday, June 6, narrowing the competition
field to 36 players. Those golfers will then advance and play
head-to-head in the 18 Hole Championship Tournament on Sunday. Winners
will split a $5,000 cash purse. For event attendees interested in
playing, whether aficionados of the sport or first time participants,
Vibram will offer clinics, demos and disc golf challenges throughout the
weekend.

“Vibram is a great, long-time partner for us and the
disc golf competition is an addition we’re really excited about,” says
Paul Abling, marketing director at the Vail Valley Foundation, which
produces the annual GoPro Mountain Games.

Additionally, Vibram
will highlight its partnership with Girls on the Run by offering custom
fit pairs of FiveFingers for a $25.00 donation. Girls on the Run is a
non-profit organization that encourages preteen girls to develop
self-respect and a healthy lifestyle through running.

Lastly,
Vibram will be the official footwear partner of the IFSC Bouldering
World Cup presented by Chipotle as well as the lead sponsor of the demo
climbing wall and dog park in the KIND Adventure Village.