Vibram has launched a commercial featuring the Olympic and World Cup champion skier Bode Miller. The effort shows Miller training in Vibram's FiveFingers shoes for the 2014 Sochi Winter Olympics.
Miller wears FiveFingers during his dry land training routine in a rustic New Hampshire barn, according to USA Today. The 60-second spot called “What's Your Story?” includes some highs and lows of Miller's career, including footage of his daring, go-for-it skiing style as well as a clip of him crashing.
Miller, shown in one scene hopping on one foot on a grass field, says of the FiveFingers training shoes: “(They) allow my feet to stay connected to the earth and the terrain that's underneath your feet. It's a huge step forward for athletics and for people in general.”
