“Vibram strives to deliver the most advanced performance and innovative products on the market,” said Allon Cohne, chief marketing officer at Vibram Corporation. “Our company is excited to partner with Powdr’s mountain and Woodward destinations, where our technology will be on display and tested by their active outdoor community, including staff and guests.”
Vibram will serve as an official partner at Powdr’s nine North American resorts including: Killington Resort and Pico Mountain, Vermont; Copper Mountain and Eldora Mountain Resort, Colorado; Mt. Bachelor, Oregon; Boreal Mountain Resort and Soda Springs Resort, California; Lee Canyon Resort, Nevada and Gorgoza Park, Utah. The partnership also includes Snowbird, Utah, and POWDR’s Woodward mountain center locations at Woodward Copper and Woodward Tahoe.
“Powdr is all about delivering memorable experiences, and the adventure communities we serve seek out the best equipment for their recreation,” says Wade Martin, chief revenue officer at POWDR. “Vibram is a like-minded brand with a shared passion for providing an excellent core offering. We look forward to connecting our guests with Vibram through localized activations and events at each of Powdr’s destinations.”
As a Powdr partner, stories about Vibram’s innovative technologies, including Vibram Megagrip and Vibram Arctic Grip, will be featured via on-site branding, resort activations and exclusive programing for Powdr’s guests. Powdr’s locations will play host to Vibram’s 2018 Sole Factor tour in North America, where Powdr guests can upgrade the sole of any pair of shoes to have better performance and personalized style. Vibram will also serve as a marketing partner at signature Powdr events and offer Powdr guests and staff exclusive access to Vibram branded products as well as Vibram partner products.
