VF Licensed Sports Group and the National Football League (NFL) have reached an agreement to extend apparel rights. The new contract, which starts in 2012, marks the 25th anniversary of the VF-NFL partnership, which began in 1987. For the first time, VF will gain international NFL rights. VF Licensed Sports Group is a division of VF Imagewear, a subsidiary of VF Corporation.
“The NFL is a great brand and we are thrilled to continue our longstanding relationship with the NFL brand and the team,” said Eric Wiseman, VF Corporation Chairman, President and CEO.
Added Jim Pisani, President of VF Licensed Sports Group, “Together, VF and the NFL have built a fanwear business model that is a winner for retailers and fans. Our mission at VF Licensed Sports Group is to enable fans to show their NFL passion in the finest assortment of fan apparel. We are excited to extend that model overseas, where NFL interest is growing rapidly.”