VF Corp. reported a first-quarter loss ended June 28, but the loss was smaller, and sales were higher than company guidance and Wall Street expectations. Sales were flat, with strong gains at The North Face and Timberland offsetting a 14 percent decline in Vans due to inventory rationalization. Excluding Vans, revenue rose 6 percent.

Sales in the quarter reached $1.8 billion, topping analysts’ consensus target of $1.7 billion. Earnings on an adjusted basis were a loss of 24 cents a share compared to analysts’ consensus estimate of a loss of 34 cents.

Q2’26 and FY’26 Financial Outlook

  • Q2’26:
    • Revenue (4 percent) to (2 percent) currency-neutral vs. LY
    • Adjusted operating income of $260M to $290M
  • FY’26:
    • Free cash flow up vs. LY, includes known and anticipated tariff impacts
      • Adjusted operating income up vs. LY
      • Operating cash flow up vs. LY

VF’s brand portfolio includes Vans, The North Face, Timberland, Dickies, Altra, Eastpak, Icebreaker, JanSport, Kipling, Napapijri, and Smartwool.

Image courtesy Vans

See below for additional coverage from SGB Media on VF Corp.’s fiscal first quarter and in-depth coverage of the Vans turnaround project:

EXEC: VF Corp. CEO Bullish on Return to Growth as The North Face and Timberland Both Shine in Q1

EXEC: Vans Parent VF Corp. Updates Market on Brand Turnaround Progress; Re-Launches Warped Tour