VF Outdoor, Inc. broke ground on the building at an 11-acre site in Alameda, CA that will house the corporate headquarters for its The North Face, JanSport and lucy brands. Those business are expected to move into the new building at 2701 Harbor Bay Parkway in summer 2012.


The campus in Alameda will be four buildings totaling 160,000 square feet and will overlook San Francisco Bay, with access to running trails and public transportation, including Ferry services to San Francisco within one mile of the new headquarters. VF Outdoor also has the option to purchase adjacent land to expand the campus in the future.

With this new campus we intend to create a space that will both energize our employees as well as accurately reflect our brands, said Steve Rendle, vice president, VF Corporation and group president, Outdoor & Action Sports Americas. Each of these brands are innovative, collaborative and, most of all, passionate about the outdoors, travel, and athletics. It is important that this new office setting complement our approach to both work and recreation while accommodating our future growth.


The VF Outdoor Headquarters, seeking LEED Gold status, will utilize both wind and solar powered features, including wind turbines and photovoltaic panel sun shades, and a highly innovative and energy efficient HVAC design using no compressors or refrigerants. Plans also include external decks, open green outdoor meeting spaces, an organic vegetable garden and allotted space for outdoor recreation.


We are being thoughtful in considering both the big and small details, from the current geographic landscape of our employee base, to the overall design concept of blending the indoors with the outdoors, construction materials, and choices for walls, desks, idea labs and meeting rooms. added Rendle. This campus will epitomize the brands outdoor ethos and dedication to our employees and the local community.


This is a tremendous milestone for the City of Alameda, added Mayor Marie Gilmore. Similar to VF Outdoor and the brands, we are extremely focused on renewable energy, economic development and long term sustainability. We couldnt be happier to welcome VF Outdoor and its brands to our community.


Currently located in and around San Franciscos East Bay area, the three companies have experienced strong growth, citing a 14 percent increase over three years. VF Outdoor will work in partnership with leading Bay Area developer, SRM Associates and PCCP, LLC to develop the new build-to-suit campus.