VF Corp. announced that Kevin Bailey was promoted to the position of global brand president, Vans. Bailey will continue reporting to VF’s chairman, president and CEO, Steve Rendle and serve on the company’s executive leadership team.
This marks Bailey’s return to Vans after holding several leadership roles at VF Corp. Bailey was vice president of retail for Vans when the brand was acquired by VF Corp. in 2004. He was later appointed president of Vans, a role he held from 2009 to 2016.
“Kevin brings a deep level of knowledge and understanding of the Vans brand, its consumer and the global business to this role,” said Rendle. “He will work closely with the Vans leadership team and our enterprise functions as we focus on re-energizing the brand’s global growth.”
Bailey has held roles with increasing responsibility as a veteran employee of VF Corp. for 17 years. He most recently held the role of VF’s president, Asia-Pacific Region and Emerging Brands with responsibility for the Altra, JanSport and Smartwool brands on a global basis. Previously, he was president of VF’s Action Sports Coalition and the company’s Canada, Mexico and Central/South America businesses.
Bailey replaces Doug Palladini, who was global brand president at Vans since 2016.
Rendle added, “We thank Doug for his dedicated and passionate service to the Vans brand for the past 18 years and are grateful for his many contributions to its success during his tenure. We wish him all the best in his next chapter.”
