VF Corp. on Monday announced key leadership appointments within the VF Americas region.

Travis Campbell, currently general manager, Americas for The North Face brand, has been appointed to the newly created role of president, Emerging Brands & Americas Platforms, VF Corp. Campbell will be responsible for overseeing VF Canada and VF Mexico as well as the Altra, Eagle Creek, JanSport and Smartwool brands, and Kipling Americas.

Campbell’s appointment is effective March 2, 2020. He will report to Steve Murray, executive vice president and group president, Americas, VF Corp.

Tim Bantle, currently general manager, Mountain Lifestyle and Urban Exploration at The North Face brand, has been appointed general manager, VF Canada. He will be responsible for overseeing all brands on VF’s local Canadian platform.

Bantle’s appointment is effective March 2, 2020. He will report to Campbell.

“I’d like to congratulate Travis and Tim on their new positions within VF,” said Murray. “Both of them have consistently demonstrated strong leadership and a commitment to delivering business results. They will undoubtedly provide a high degree of focus and support for our emerging brands, VF Canada and the Americas platform overall.”