Vessi, the Vancouver, Canada-based waterproof sneaker and apparel brand, appointed 20-year industry veteran Lorrin Pascoe as chief marketing officer, overseeing strategy, community engagement and digital marketing efforts.
Pascoe joins Vessi from fintech company Koho, where he most recently served as chief marketing officer.
In joining Vessi, Pascoe is also returning to footwear, having spent nearly a decade working at Adidas, with roles of senior director of global brand and sports marketing and senior manager of global brand marketing, among others. Pascoe has also held marketing roles at the home sound system company Sonos.
“Lorrin’s unique blend of creative vision and data-driven leadership makes him the perfect person to help shape the next chapter of Vessi,” said Andy Wang, co-founder and CEO of Vessi. “His passion for purpose-led brands and deep expertise in omnichannel marketing will be instrumental as we continue to redefine what it means to be a modern, mission-driven brand.”
“Having always had a deep personal connection with water, be it the ocean, rivers or rain, discovering Vessi was almost life-changing for me by unlocking the fun of wet weather,” said Pascoe. “I’m excited to help lead the brand into its next chapter — scaling with intention, connecting deeply with consumers and amplifying the values that have made Vessi so beloved by its community.”
Images courtesy Vessi
