Verde Brand Communications hired Tom Barney, former CEO of Osprey Packs, as its COO while launching Verde Strategy, a consulting practice that addresses business growth opportunities for companies in the active outdoor lifestyle markets.
Led by Verde founder Kristin Carpenter-Ogden and Barney, Verde Strategy focuses on sales, marketing, product and retail challenges with special emphasis on the rapidly evolving direct-to-consumer relationship.
“Tom and I are honored to be your trusted, market-fluent guides as you grow and transform your business in 2017,” said Carpenter-Ogden. “Between us, we have 45 collective years of front and back of the house business experience across the outdoor, bike, endurance and snowsports industries. We’re confident we can propel your brand with thoughtful and practical plans to achieve growth and success.”
Verde Brand Communication’s full range of public relations, digital marketing and media services will also be available to support all Verde Strategy clients.
“I am thrilled to be working alongside Kristin and the Verde team as we help our industry make the most of both the opportunities and challenges of 2017,“ said Barney. “We are excited to see you at Outdoor Retailer and SIA to kick the New Year into full gear!”
Barney’s first speaking engagement for Verde Strategy will be during Outdoor Retailer Winter Market at SNEWS’ The Retail Immersion Project (TRIP) panel on Wednesday, January 11 (Day 2) at 3 p.m. in the Retailer/Rep Lounge in the Salt Palace.
Photo courtesy Verde Brand Communications
