Adding extensive cycling industry marketing and public- relations experience to lead its growing bike division, Verde Brand Communications hired industry veteran Adrian Montgomery.
Moving forward, Montgomery will oversee marketing, PR, paid-media, and social/digital campaigns for Verde’s roster of bike division clients. Presently, the agency, which has 25 communications professionals on staff, directs brand communications for Raleigh, Diamondback, Lapierre, Rocky Mounts, People for Bikes, Tern/BioLogic and Moxie Cycling.
The news follows the recent announcement of Verde’s new action sports division, which is led by longtime Senior Account Executive, Keith Cozzens.
Prior to joining the agency, Montgomery worked at Backcountry.com where he directed brand marketing. Before that, Montgomery directed marketing at SCOTT Sports.
“Having Adrian join our team solidifies the agency’s commitment to the cycling space he’s a true pro with authentic bike ‘chops,’” said Kristin Carpenter-Ogden, Verde's founder and CEO.
Montgomery brings a level of experience to bike-market brand communications that’s unmatched in Verde’s core markets, Carpenter-Ogden said.
After more than a decade with bike manufacturers, as well as experience with leading e-tailer Backcountry.com, Montgomery said he’s well suited for the authentic and independent agency culture Verde offers.
“I enjoy the prospect of brand diversity through consultation and being part of a multi-segment agency that has established business in outdoor, action and winter sports,” Montgomery said. “The crew at Verde collectively possesses a varied skillset across all established and emerging marketing mediums. Verde embodies the definition of a ‘full service’ agency and I’m proud to be part of a team who truly is leading the future of integrated brand communications in our core markets.”
Verde’s philosophy is rooted in integration with service offerings in traditional PR, social media management, digital content solutions, events, trade shows, marketing and paid-media support.
Verde works with over 40 brands in the outdoor, active lifestyle, bike, snowsports and action sports markets. Verde has offices in Durango and Boulder, CO, and Jackson, WY.
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