Veltec
Sports, a distributor and marketer of premier cycling brands, announced that
Chris Bogue joined the company, as vice president of sales. Bogue, previously
VP of Sales and strategic accounts at Pearl Izumi, comes to Veltec with over 25
years of experience in outdoor and cycling products.

With sales management experience and strategic account relations for
industry-leading companies including Pearl Izumi, K2, Yakima and Bravo, and hands-on experience in
retail and sales representation, Bogue understands the needs of IBDs, as well
as sales representatives.

“Chris is an excellent addition to our team. At Veltec, he will be in
charge of leading our sales force, as well as customer service team,” said
CEO Manfred Krikke. “Chris does not only have a great track record in the
industry as a sales manager, but he has also walked more than a mile in the
shoes of our customers as a retail store manager as well as a sales rep, early
in his career. His experience and approach is another element in our commitment
to total customer satisfaction.”

Bogue will oversee sales of Veltec’s lineup of cycling brands including Sidi,
Descente, Shebeest, Prologo, Enervit, and Vredestein.