Velofix, the company behind the world’s largest fleet of Mobile Bike Shops, hired Ward Grootjans as vice president of global business development.
Grootjans, who will be based in the Netherlands, started his career at Accenture Amsterdam where he specialized in strategic consulting. He joined Canyon Bicycles GmbH in Koblenz, Germany where he was part of the leadership team and mainly focused on international business development and international sales.
Velofix currently has over 50 franchise partners on the road in North America and one of Grootjans’ key mandates will be the company’s global rollout. Grootjans will also focus on building Velofix Direct, a direct-to-consumer bicycle delivery and assembly program that leverages the company’s Mobile Bike Shops for last-mile delivery and service for leading bicycle brands
“The last five years I was part of revolutionizing the bike industry by building a global bike brand that sells direct-to-consumer,” said Grootjans. “To be a leading brand in the bike industry it’s necessary to be truly customer focused. I learned about Velofix and was impressed by the concept. After meeting the team, seeing their professionalism, enthusiasm and personalities, I realized that they will change the bike industry. I am happy to bring my experience to their customer-centric revolution.”
“Our entire motivation for starting Velofix was to deliver a professional experience that is completely focused on customer convenience and satisfaction,” said Velofix Co-Founder Chris Guillemet. “With his background and experience at the world’s leading consumer-direct bike brand, Ward is the perfect person to drive our global expansion and Velofix Direct program.”
Photo courtesy Velofix
