Velocity Outdoor announced that Nick Andrews is joining the company as vice president of marketing. In this role, Andrews will lead the development and implementation of the company’s overall marketing plans and strategies to support its objectives, ensuring its continued success in the outdoor industry.

“Nick has deep roots and an excellent track record in the hunting and outdoor industry,” said Steve Upham, senior vice president of sales and marketing. “We are looking forward to having Nick join the team where he will be a key enabler in growing the Velocity Outdoor brands.”

Prior to joining Velocity Outdoor, Andrews was the vice president of marketing at Nexus Outdoors family of brands including ScentLok, Scent Blocker, OZ, Hardcore Clothing and Tree Spider Safety.

“I’ve had the pleasure of working with some of the most innovative brands in the industry and helped them forge a successful path in a converged retail marketplace,” Andrews said. “I’m excited to apply those concepts to Velocity Outdoor for sustained growth in today’s modern retail spaces.”